Since 1999, Portland Web Agency has designed and built websites, SEO programs, and marketing campaigns across 40+ industries. Here's a look at the work — and the results — behind a quarter-century of growth for businesses in the Pacific Northwest and beyond.
How long has Portland Web Agency been in business?
Portland Web Agency has operated continuously since 1999 — more than 25 years. We started as a boutique web-design studio hand-coding sites for local Portland businesses and grew into a full-service SEO, paid media, and growth agency. Over that time we've delivered work across 40+ industries throughout Portland, the Pacific Northwest, and nationwide.
1999
Founded in Portland
25+
Years in business
40+
Industries served
Featured Case Studies
Deep Dives Into Real Outcomes
Home Services · HVAC
A local HVAC brand engineered to own Clark County search
HVAC contractor · Camas & Clark County, WA · Website + local SEO build
The Challenge
A capable HVAC contractor needed a web presence that could compete with national franchises across 20 Clark County communities — fast, trustworthy, and built to convert emergency and installation searches into booked jobs.
Our Approach
Designed a fast, mobile-first site with dedicated pages for every service and community.
Implemented LocalBusiness, Service, and FAQ structured data for rich results and AI answers.
Built a 24/7 booking and seasonal-offer funnel anchored by clear trust signals — licensing, guarantees, and reviews.
Structured content around Pacific Northwest climate and high-intent 'repair near me' queries.
What We Delivered
20 community service-area pages
LocalBusiness + Service + FAQ schema
24/7 booking & offer conversion funnel
Real Estate · AI SEO / GEO
A nationwide cash-buyer built to be found by search and AI
Direct cash home buyer · United States (50 states) · Programmatic SEO + GEO build
The Challenge
Competing nationally against deep-pocketed 'we buy houses' brands meant winning long-tail, high-intent searches in thousands of cities — and increasingly, getting cited by AI answer engines, not just ranking in Google.
Our Approach
Built a programmatic GEO system generating state, county, and city landing pages at scale.
Organized content into situation and condition clusters — inherited, foreclosure, divorce, as-is.
Added deliberation-stage tools: calculators and an on-site AI answer engine that cites source pages.
Published a machine-readable llms.txt so non-Google AI agents can summarize the brand accurately.
What We Delivered
Programmatic 50-state page system
AI answer engine + llms.txt for citation
Situation & condition topic clusters
Selected Projects
Work Across 40+ Industries
A selection of websites, platforms, and growth programs we've designed, built, and optimized for clients across the country. Every one is live — click through to see the work.
HVAC & Home Services
Camas HVAC
Camas & Clark County, WA
Heating and cooling contractor serving 20+ Clark County communities. We built a fast, conversion-focused site with dedicated service and city pages, LocalBusiness/Service/FAQ structured data, and a 24/7 booking and seasonal-offer funnel.
Nationwide direct cash home-buyer. We built the programmatic GEO system (state, county, and city hubs), situation and condition content clusters, calculators, an on-site AI answer engine, and a machine-readable llms.txt for AI citation.
A fixed-price, 'tracked-like-a-ride' handyman booking platform. We built the repair-menu ordering experience, background pro-matching, a live job-status tracker, and a nationwide city and state page system.
Plumbing and excavation contractor in the Ozarks. We built a high-converting site with service and area pages, a local-vs-franchise comparison, a fast estimate funnel, and 24/7 emergency positioning.
A marketplace for used, salvage, and OEM car and truck parts. We built the AI-assisted seller flow — guided photos that generate a parts inventory — and the buyer-facing search and listing marketplace.
A multi-tenant facility-management platform for clinic operators. We built the product: interactive floor plans, work orders, asset inventory, a contractor portal, and invoicing — with strict per-organization data isolation.
Licensed electricians specializing in Level 2 EV charger installs and panel upgrades. We built a service-focused site with EV-readiness education, utility-rebate guidance, transparent pricing ranges, and an estimate funnel.
Same-day junk removal and scrap pickup across the Portland–Vancouver metro. We built a conversion-driven site with service and area pages, a DIY-vs-pro cost breakdown, and a one-hour-response quote funnel.
Senior living placement, downsizing, and home-transition help for families. We built a compassionate, answer-first site — TL;DR blocks, option comparisons, and local pages — that guides families and referral partners.
Rental-focused handyman service for property managers and landlords. We built a workflow-driven site with a self-service quote builder, service and area pages, and an email-first, accountability-focused intake process.
Handyman service for Boise and the Treasure Valley. We built a trust-focused site with service, city, project, and FAQ pages, plus an online project-list builder that captures bundled repair jobs.
Handyman service for Daytona Beach homeowners. We built a pain-point-driven site with service, city, and FAQ pages engineered to turn 'growing repair list' searches into booked, single-visit jobs.
Skilled repair for Boston's brownstones, condos, and historic homes. We built a neighborhood-focused site emphasizing plaster and period-home expertise, with service, city, and FAQ pages across Greater Boston.
Handyman and remodeling service across O'ahu, Maui, Kaua'i, and Big Island. We built an island-focused site with service and multi-island coverage pages tuned to Hawaii's salt-air and climate-driven repair needs.
Luxury bathroom remodeling and precision tile installation across Portland and Vancouver. We built an elegant, gallery-forward site with service and metro-area pages to showcase high-end craftsmanship.
Custom deck design, construction, and repair across Clark County, WA. We built a portfolio-driven local site optimized to capture deck-project searches throughout the metro.
An ethical private-equity and real-estate investment group. We built a mission-driven brand site segmented for investors, business owners, and homeowners, with clear strategy pathways for each audience.
From boutique local sites to nationwide platforms and SaaS products, we handle strategy, design, development, and ongoing growth — one accountable team, no hand-offs.
Built for SEO, GEO & AI from day one
Every build ships with structured data, fast Core Web Vitals, and answer-first content — engineered to rank in Google and get cited by AI answer engines, not just look good.
Common questions about our portfolio, history, and results.
We've operated continuously since 1999 — more than 25 years. We began as a boutique web-design studio hand-coding sites for Portland businesses and grew into a full-service SEO, paid media, and growth agency. That longevity means we've navigated every major shift online, from the rise of Google to mobile-first design to today's AI answer engines.
Across 25+ years we've delivered websites, SEO programs, and marketing campaigns for businesses spanning more than 40 industries — from home services and healthcare to e-commerce and SaaS. Our case studies page highlights a selection of live client work across those sectors.
Many of our clients operate under confidentiality or prefer we not publicize their marketing strategy to competitors. We generalize company names and withhold all personal names, but the results shown are representative of real outcomes achieved across comparable programs. We're happy to share more detail, and relevant references, during a private consultation.
The figures shown are representative of strong outcomes from our engagements, not guarantees. Results depend on your market, budget, competition, and starting point. We set realistic, measurable targets during onboarding and report progress transparently every month so you always know where you stand.
We have deep experience in home and trade services, healthcare and dental, legal and professional services, e-commerce and retail, SaaS and technology, real estate, hospitality, and manufacturing. Because we've worked across 40+ industries since 1999, we bring proven, cross-pollinated playbooks to each new engagement.
Yes — we're Portland-rooted and have served businesses across the metro since 1999, including Beaverton, Gresham, Hillsboro, Lake Oswego, Vancouver, and beyond. We know the local market, the competitive landscape, and how to win the Google Map Pack in Pacific Northwest cities.
Absolutely. Our e-commerce engagements have scaled ad spend profitably (8x+ return on ad spend at scale), lifted repeat purchase rates, and rebuilt checkout flows to reduce cart abandonment. See our featured outdoor-apparel case study for a full breakdown of scaling spend 12x while staying profitable.
For home and professional service businesses, we routinely rebuild websites, dominate the local Map Pack, and restructure paid campaigns around high-intent searches. A representative multi-trade home services client saw a 340% increase in qualified leads and ranked #1 in four cities within two quarters.
We tie every engagement to business outcomes — qualified leads, booked jobs, revenue, and return on ad spend — not vanity metrics. We set up end-to-end analytics with GA4, conversion tracking, and call tracking so every result is attributed to a channel and a dollar amount.
Paid media and conversion improvements can move within the first 30 days. SEO and content compound over 3–6 months and keep building. Website rebuilds deliver immediate gains in speed, conversions, and credibility. We sequence the highest-ROI work first so you feel momentum early.
Yes. Web design and development have been core to our work since 1999. We build fast, mobile-first, accessible, conversion-focused sites — and we optimize them for search and AI discovery from day one rather than treating SEO as an add-on.
Yes. We've built city-by-city landing page systems and multi-location local SEO programs for dental groups, property managers, fitness networks, and franchises — ranking multiple locations in their respective Map Packs simultaneously.
Longevity and independence. Since 1999 we've weathered every algorithm update and platform shift, so our strategies are grounded in what actually endures — not trends. We're senior-led with no junior hand-offs, and we've refined repeatable playbooks that newer agencies are still discovering.
Yes. While we're proudly Portland-based, we serve clients throughout Oregon, Washington, and the broader Pacific Northwest, and we work with select clients nationally. Our processes are fully remote-friendly with transparent reporting.
Most engagements begin with a free audit and discovery, followed by a prioritized 90-day roadmap. We then execute across the highest-ROI channels, measure everything, and compound results month over month. Retainers are month-to-month after the initial ramp.
Yes. While we protect client confidentiality publicly, we're glad to arrange references relevant to your industry during the consultation process so you can hear about our work directly from businesses like yours.
Both — and the combination is where we're strongest. Our best case studies pair organic SEO with paid media and conversion optimization so the channels reinforce each other, lowering blended acquisition cost and compounding results over time.
Since 2024 we've built Generative Engine Optimization into our work — structuring content with clear answers, statistics, and cited sources so clients get referenced by AI answer engines like Google's AI Overviews and ChatGPT, not just traditional search results.
We work with everyone from established local businesses to multi-location groups and funded SaaS companies. What our clients share is a commitment to measurable growth and a willingness to invest in doing it right.
Start with a free growth audit. We'll review your website, analytics, competitors, and market, then show you the single highest-ROI opportunity and outline a plan. There's no obligation — just a clear picture of what's possible. Reach out through our contact page to begin.